I grew up a small-town girl from South Dakota where life was simple and safe, everyone knew everyone, nobody ever locked their doors, and summers as a kid were spent on your bike riding all over town from sun up to sun down. The sound of the town whistle blowing in the evenings was your only que to go back home.
I grew up on the East Coast just outside of New York City, an urban kid living in a high-rise. We had a strong sense of community and our neighbors were our family. Summers were spent on the Jersey Shore, playing on the side-walks and running down the streets at the sound of the ice cream truck.
Though our lives began worlds apart, fate and a love brought us together. I dreamed of moving to the “city” and Tom dreamed of possibility. We both found that in Minneapolis where we met at Target Corporation. As we explored our love for retail in those early years, we found a forever love with each other. This love and our corporate retail careers took us to San Francisco. While our corporate careers moved forward, the yearning to create something of our own never faded. It took time, but eventually the calling was too great to ignore and we began our journey to bring RUST & Co. to life. For us, we couldn’t see doing that in any other place than Sioux Falls.